The heatmap shows exactly how many clients you are losing and when. Track new client engagement (up to 24 months) after their first time visit.
Before you continue reading...
- 'New Clients' refers to first time visit.
- Unless utilizing the ClassPass filter, first time visits are not based by specific class or purchase type.
- Options to run the report by percentage or number of clients of retained.
- If your business does not utilize the (third-party vendor) ClassPass integration, the ClassPass filters will not any affect on your results.
- Permission access need is 'Customer Retention Heatmap Table.'
Utilizing the ClassPass Filter
With ClassPass: The default view, ClassPass attendees are included.
Without ClassPass: ClassPass attendees are excluded.
Only ClassPass: Only ClassPass attendees are calculated.
Cross Regional Visits: Toggle on (green) to include customers from other (brand specific) location.
New Clients: Total number of first time visits within the calendar month.
Columns 1-24: Months Active (the number of months a client has a purchase or a visit following the original visit/purchase based on cohort selected).