Many fitness businesses experiment with different offers to see which one drives the best conversion. Comparing various offers can be overwhelming, so decisions are often based on gut feelings. The funnel chart supports those feelings with data, making it easier to spot the top-performing offers.
Offer Selection
This chart allows a maximum of 6 offers at one time. By default, the chart will load the most sold offers over the time period, up to 5 offers.
Revenue Metrics & Cylinder Size - The cylinder represents the lifetime total revenue from the clients that purchased the offer in comparison to the other offers. More spend in relation to the other offers will create a larger cylinder for that offer.
The funnel chart compares the success of competing introductory offers by displaying metrics like number sold, conversion rates, and lifetime revenue in a side-by-side format.
Date Selection Tip - Remember that offers sold recently might not have time to convert yet. If recently sold offers are being compared to older offers, it is a good idea to set the date back to a time that gives all purchasers time to make that second purchase (3 weeks-2 months).
Offers Sold
This metric counts the number of offers sold to clients over the period selected in the calendar.
Converted to Service
Looking at the clients that purchased the offer, this metric shows how many people purchased a *qualifying service pricing option after the offer purchase.
Converted to Membership
Looking at the clients that purchased the offer, this metric shows how many people purchased a membership or recurring pricing option after the offer purchase.
Converted to Service and Converted to Membership calculations look at all-time purchases after the offer purchase to find the next service or membership purchase.
Revenue Generated
Below the cylinder for each offer there are three numbers that show lifetime spend, lifetime service sales, and lifetime product sales for purchasers of each offer. Service revenue plus product revenue will equal lifetime spend.
Tool Tips: Hovering a pointer over the values in the funnel will give additional data like the conversion rate for the offer. This can be useful to help understand which offer is converting at the highest rate.
Would you like to make a change to offer or membership pricing options displayed? Or change what pricing options count as a *qualified purchase? Please read this article: Data Mapping - 101 or contact support.