Gauge how your different instructors are performing by class attendance or prospect (lead) conversion.
The first section is concentrating on instructor utilization. This is the same information on our Utilization page, displayed as a leaderboard for comparative ease. We will also show a comparison to the last period. The metrics to the left of the table will show the totals from the filters used. The table will display each instructor separately.
Data Points:
Overall Class Utilization (and percentage change to previous period): Highlights overall utilization over the time period and filters selected with comparison to previous period.
Table:
Instructor: Reveals all instructors who taught a class.
Utilization %: Displays the total utilization over the time period and filters selected for the corresponding instructor.
Previous %: Displays the total utilization for the previous 20 days.
(E.g You selected 3/1/22-3/20/22 date range, so we would show the previous 20 days (2/9-2/28));+- Change %: Displays whether utilization value has increased or decreased since last period.
The second section focuses on Prospect (a lead that has not converted) who attend your various instructors services, and after which visit the client makes a qualifying purchase (Converted).
Data Points:
Prospect Visits: The total number of visits made by prospects over the time period and filters selected.
Unique Prospects: Of the total number of visits made by prospects over the time period and filters selected, we will only count each individual prospect once.
Total Converted: The total number of converted prospects over the time period and filters selected (Converted + Team Converted);
Total Team Conversion (and percentage change to previous period): Highlights total conversion of Team Converted prospects (Total Converted / Unique Prospects).
Table:
Prospect Visits: Counts all profiles created (Leads) that have not converted to any service (based on mapping). A Prospect can be counted in multiple instructor lists. Each visit will be counted in the Prospect Visit column.
Important to note: The last visit before conversion, per instructor. One client could be a prospect for a few instructors
Converted: The number of those Prospects that purchased a qualifying service anytime after the visit with the instructor, but before completing a class with another instructor.
Conversion %: Converted / Opportunities
'+/- Change %: percentage change from previous period. Displays whether converted value has increased or decreased since last period.
Team Converted: The number of those Prospects that purchased a qualifying service anytime after they completed a class taught by any other instructor than the one listed.
Unique Prospects: Of the total number of visits made by prospects over the time period and filters selected, we will only count each individual prospect once.
Important to note: Conversion qualification is based off of pricing option tagging "Using For Retention."