The Instructor First Visit Conversion module tracks all prospect's first visits during the date range. Next, the logic looks to see which of the prospects converted (purchaed a qualifying package or membership) before their next visit. The metrics to the left of the table will show the totals from the filters used; the table will display each instructor separately.
Before you continue reading...
- The First Visit Conversions report is located under the Attendance tab, and on the Instructor Performance page.
- Permission access needed is 'First Visit Conversions Chart'.
Data Points
First Visits: Any client's first completed visit with the studio. We will attribute that visit to the instructor that taught the class. If a client's initial visit was after a purchase of a qualifying package (or membership), they will not be considered a prospect and would not be counted in this module.
Total Converted: When the prospect purchases a qualifying package (or membership) before their second visit is completed, the initial instructor to teach the prospect will get the credit for conversion. The Total Converted amount will show in the callout on the let side while the table will highlight per instructor.
Total Conversion: The displayed percentage of unique prospects that have converted. In the table we are showing per instructor where the metric to the left will show the total for the time frame selected.
Table
Instructor: Instructor who taught the service.
First Visits: Total number of first visits.
Converted: Prospects who purchase a qualifying package (or membership) after their first visit with listed instructor, but before their second visit is completed.
Conversion: The displayed percentage of unique prospects that have converted with listed instructor.
Change: The column shows the percentage from the previous period to the current period. (Green is good, red is bad.)